Russ Baker
Russ Baker, Founder, CEO, and Editor-in-Chief of WhoWhatWhy. Photo credit: WhoWhatWhy

In an age of propaganda and general craziness, we offer a formula for good information, delivered in a compelling manner.

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WhoWhatWhy — the ad-free, nonprofit news organization that punches far above its weight tackling topics dismissed by establishment news — is getting ready for a 2023 full of new and better.

As you may know, we are already training new journalists — and we’re going to be expanding our Mentor-Apprentice and Fellowship Programs, where we not only give participants a chance to secure bylines in a professional newsroom but offer them a stipend ensuring that opportunities are available to a broader group of applicants.

While others simply pontificate on how the election process is either beyond help or beyond reproach, we continue to be the needed watchdogs for election integrity that you can count on. 

We are also expanding our work into a range of other vital democracy issues, from the advancing threat of extremism to the strategic attack of corporate interests on the public’s ability to determine America’s leadership, policy, and direction.

At a time when news organizations are cutting back coverage outside of America’s borders, we are infusing our International Desk with additional on-site correspondents and selectively covering the most impactful issues worldwide.

As is all too apparent, the volume of information in the digital age has become completely overwhelming. It demands news reporting with a fearless equanimity to index and contextualize disparate and complex events. So we are embracing our role as a journalism “think tank”  determining solutions today and for the news industry of tomorrow — especially regarding broad, existential challenges like climate change and the future of America. 

We are presenting our content to a broader audience by ramping up our marketing and promotion efforts, including partnering with a variety of media platforms that have complementary assets and audiences. 

We are perpetually exploring better ways to tell our stories because news consumption is constantly changing. These include more video and new podcasting streams on top of the superb existing work of our podcasting director, Jeff Schechtman, who is widely admired for his grasp of complex subjects and insightful interviews. 

As always, we truly appreciate your keen observations and thoughtful criticism. We regularly act on those suggestions. Keep ‘em coming! Let’s make it a 2023 where we all remember that we are, truly, in this thing together.


  • Russ Baker

    Russ Baker is Editor-in-Chief of WhoWhatWhy. He is an award-winning investigative journalist who specializes in exploring power dynamics behind major events.

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