Politics

Donald Trump, Salute to America, Celebration
President Donald Trump thanking the crowd after remarks from the Salute to America Celebration at the Iowa State Fairgrounds on July 3, 2025. Photo credit: The White House / Wikimedia (PDM 1.0)

While failing to generate even $1 million in revenue during the second quarter of the year, Donald Trump's media company still managed to raise $2.4 billion during that time. 

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Donald Trump’s media company, which owns and operates the president’s “Truth Social” platform, posted its second quarter results this week, and something simply doesn’t add up.

To illustrate what we are talking about, let’s imagine a boy — we’ll call him Donny — who is running a lemonade stand.

Everything about it is mediocre at best, and it seems to just be a cheap copy of “Elon’s Awesome X Lemonade,” which is the business that the rich kid from down the street runs.

In fact, the only person who seems to like the lemonade is Lil’ Donny himself, who consumes a lot of it.

Therefore, unsurprisingly, business isn’t great.

Over the past three months, Donny sold $883.30 worth of lemonade and he posted a loss of $20,000. However, he somehow managed to raise $2.4 million from investors, most of which he spent on Bitcoin.

As a result, Lil’ Donny’s stake in his lemonade stand is worth $1.7 million.

Does that seem weird?

While we are not financial experts, we certainly think so.

As our astute readers will have guessed, “Lil’ Donny” in our example is actually Donald Trump, and the lemonade stand is Truth Social.

As for the numbers, you just have to multiply them by 1,000 and you get the figures that the president’s company reported on Friday.

In other words, it generated a paltry $883,300 in revenue over three months, lost $20 million during that time, but still managed to raise $2.4 billion, most of which it invested in Bitcoin (Trump Media Chairman and CEO Devin Nunes proudly announced that this is “one of the biggest Bitcoin treasuries of any public company”).

And Trump’s stake in the business is worth $1.7 billion based on its stock price as of Friday (and the last known number of shares he is holding).

The only difference is that Lil’ Donny is not president of the United States and therefore cannot aggressively push for policies that benefit cryptocurrencies.

But that is exactly what Trump has been doing.

According to the company’s SEC filing, it made its investment in Bitcoin in July, which is also when the president celebrated what he called “crypto week” and signed a cryptocurrency bill that the White House said would “pave the way for the United States to lead the global digital currency revolution.”

Oh, and the price of Bitcoin soared above $120,000 for the first time last month.

Trump, of course, also “earned” a windfall earlier this year when he sold a meme coin.

At the time, here is what we said about it: “If you know anything about Trump and crypto, then you will realize that putting them together is like pairing up an arsonist with a flamethrower… or a napalm bomb.”

We stand by that assessment.

It should be shocking that Trump can routinely get away with scams, shady deals, and open corruption. Sadly, however, it is to be expected at this point.

And while the president profits, others will end up paying the price… like US taxpayers, who are footing the $1 billion bill for refurbishing a plane Trump will get to use when he leaves office; the small “investors,” aka “gullible fools,” who lost money when purchasing his meme coin; or his supporters who are spending their hard-earned money on the products he hawks.

All of this is not just an indictment of the grifter occupying the White House, but also of a system that seems to turn a blind eye toward blatant forms of corruption.

We hope that, at some point, there will be a reckoning.

Until then, however, Trump’s company can celebrate its stellar success of having been able to amass “financial assets” worth $3.1 billion dollars for running a third-rate website that failed to generate even $1 million in revenue during the second quarter.


In his Navigating the Insanity columns, Klaus Marre provides the kind of hard-hitting, thought-provoking, and often humorous analysis you won’t find anywhere else.  

  • Klaus Marre is a senior editor for Politics and director of the Mentor Apprentice Program at WhoWhatWhy. Follow him on Bluesky @unravelingpolitics.bsky.social.

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